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Strategic Planning

Brookwood provides strategic real estate and facilities planning as an important part of its comprehensive advisory services. The primary goals are to align real estate and facilities plans with the overall business plan, encompassing organizational objectives.

Brookwood has been engaged by private sector clients including Salesforce, The Coca-Cola Company, and Turner Broadcasting. In the public sector, Brookwood has provided guidance to K-12 school districts, local governments, colleges and universities, including: California Polytechnic State University, the Medical College of Georgia, and the Jefferson Union High School District (in Northern California).

Brookwood recommends strategic planning be coordinated with senior staff in the client organizations, teaming with the appropriate personnel from our firm. The experience of Brookwood’s professionals includes: conceptual planning, real estate development, development economics and finance, site planning and facility analyses, space planning and programming, land planning, architecture, interior design and facilities management.